One Step Closer to a Nation of Cleaner Mouths Thanks to Ultreo’s New Ultrasound Toothbrush and Incentive Logic
Apr 23, 2007
Scottsdale, AZ (April 23, 2007)--How do you persuade dental hygienists to convince their patients to try the newest “gee whiz” teeth cleaning device? Simple, create a superior device that’s better than anything out there and energize the sales process with a superior incentive program. The team from Ultreo, Inc., headed by Jack Gallagher, former president of Optiva Corporation (the developers of Sonicare®) have partnered with Incentive Logic to help launch the new product into the professional marketplace. Initial response, both consumer and professional, has been highly positive and the partnership with Incentive Logic will help ensure strategic distribution of the new brand.
Ultreo utilizes two technologies to remove plaque bacteria from hard-to-reach areas: ultrasound waveguide technology that transforms ordinary bubbles into pulsating bubbles and precisely tuned sonic bristle action. Dental offices that support the product can accrue reward points by 1) Selling Ultreo directly to patients from their practice and 2) recommending the product to patients for ordering on the Ultreo website.
A discrete and informative Ultreo-branded website will be available to participating dental offices to expedite award redemption, communicate product news, and keep participants apprised of program news and changes. Participants will be able to select from a range of exciting awards.
Ultreo is the most innovative power toothbrush on the market providing consumers with the most advanced technology available for improving and maintaining their oral health on a daily basis at home. Ultreo is a scientifically based product developed at the University of Washington in association with former executives, scientists and engineers of Optiva Corporation, the developers of the Sonicare® toothbrush. Ultreo, Inc. has eight patents pending and has been awarded three research grants from the Washington Technology Center and two research grants from the National Institutes of Health. Ultreo is headquartered in Redmond, Wash. Please visit www.ultreo.com or call 1.877.4.ULTREO (485.8736) for more information.
Incentive Logic Inc. works with businesses to develop performance-based rewards programs that help them achieve their goals. By combining business intelligence with a next-generation software platform, they help clients target key performance indicators through tailored incentive solutions that ignite performance. Founded in 1998, Incentive Logic, Inc. is a privately held company headquartered in Scottsdale, Arizona.
Sonicare® is a registered trademark of Philips Oral Healthcare, Inc.
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