Innovative Incentive Solutions that Ignite PerformanceTM
We help our clients achieve their business goals by using incentives to modify behavior.

Power to Elevate Response

Our IGNITE Points Solutions SM help you to build strong panel relationships that increase retention and response while lowering attrition through the use of targeted incentive programs. Our consumer market research programs are secure, stable, and scalable, enabling your solution to support millions of consumers with 99.3 percent uptime. Moreover, we have the strict privacy and confidentiality processes that market research firms require.

IGNITE market research programs include:

  • Segmented Reporting & Tracking
  • Branded Reward Sites
  • Communication Tools
  • Secure Data Management
  • GiftFolio® Online Reward Catalogs
  • Administrative Tools & Training
  • Customer & Account Services
  • Refer a Friend

Since the entire platform is web-based, your panel managers can manage multiple programs centrally with robust tracking and reporting including segmentation. Additionally, our client data is secure both physically and electronically.

Incentive Logic is the #1 Provider for Market Research Loyalty Programs:

  • Lower Panel Attrition
  • Increase Panelist Loyalty
  • Raise Response Rates
  • Elevate Panelist Acquisition
  • Increase Survey Completion

Professional Service

With Incentive Logic, you never have a static solution. We continuously monitor the program to achieve maximum performance. Our service professionals use communications strategies to direct panelist progress. Throughout, you have live support options via phone, e-mail or online. With the experience of caring for more than 20 million panelists, our service professionals also train and support your panel managers, ensuring success.

Choice Rewards

A custom Reward Site carries your brand and lets panelists easily see what they've earned and redeem points for rewards through GiftFolio online reward catalogs. Merchandise rewards offer the best long-term effectiveness. Still, we offer cash awards, gift certificates and cards, as well as travel and traditional gifts. With more than three million items from more than 250 global partners, our reward network makes almost anything possible.























"Through the solution's analytical capabilities, we are able to monitor and refine offerings to improve response rates and panel member satisfaction."

Heidi Dickert, MarketTools, Vice President

"I have been a loyal member for a few years now, and . . . appreciate the opportunity to earn useful gifts, at no charge to me and with no strings attached, by participating in your surveys. I hope the program will continue its excellent service in providing the little perks I so enjoy in years to come."

Market Research Survey Incentive Program Participant from Denver, CO

"It is great to receive a reward for something that is also fun to do. I enjoy answering the surveys and look forward to continuing to do so."

Market Research Survey Incentive Program Participant from Framingham, MA

"Y'all are just awesome. I look forward to continuing to take the surveys. This time I'm going to try to hit the 5,000 point mark, so keep them coming!"

Market Research Survey Incentive Program Participant from San Antonio, TX


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